Google Blog Search

The Google Blog announced the launch of Google Blog Search today. In my opinion, this is the best thing to happen to blogging in a long time.

I already believe that blogs are essential for any business that wishes to have an online presence, but this seals it. Having a public blog allows your customers to easily include your site feed on personalized home pages like Google Personalized and MyYahoo. This puts your business in the eyes and minds of customers on a daily basis. Blogs also create an atmosphere that encourages repeat visits and a sense of community.

The other blog search engines out there have not impressed me at all. I am hopeful that Google's Blog Search will get it right. I had some problems searching for sites that should have been listed under various search terms, but I am hopeful that this will improve, since this is a new feature in beta.

The Blogger service seemed to be spotty this morning. I wonder if this is related to the announcement about Blog Search, and the changes to the Blogger NavBar?