I just discovered my comments posted on the Affiliate Tip Blog, and I had to share.
Affiliate Program Brand Risks includes my response to the survey question, What is wrong with affiliate marketing and how can it be improved?
Basically, I think we need higher standards for publishers, and merchants need more involved affiliate managers. Personally, I will work with companies that not only offer a good value to my visitors, but that make it easy for me to do my job.
Two easy things that affiliate managers can do are staying in touch with affiliates, and keeping their offers updated.
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