Google Analytics

Google has done it again. Google Analytics is a fantastic (and free) tracking tool that tells you everything you want to know about your Web site traffic. I immediately signed up installed it on my pages, and I am thrilled with the amount of data this program provides. This is really going to give the other tracking programs a run for their money.

Analytics is very simple to use and only requires the addition of a small snippet of code to your pages. The program uses a Web-based interface, so you can check your stats from anywhere, at any time. You may also add users to your account to share this data with other members of your team.

While this free version is limited to five million pageviews per month, there is no limit for active AdWords publishers. If you have an AdWords account, Google Analytics automatically provides detailed tracking for your campaigns

Their tagline says, “Google Analytics shows you which keywords perform and which ones you should cut.” Perfect!